Phangs x Warby Parker
IN STORE PERFORMANCE PROPOSAL
Born Jake Germany, Phangs is the embodiment of the modern day DIY artist. What started with his self released single Cul De Sac quickly turned into a brand and a band. Since then he has released his EP Get In My Arms supported by the lead single Always Been U (feat. R.LUM.R) which was named "Best Pop Single of 2017" by Nashville Scene.
Phangs recently wrapped up a 19 date house tour that he booked in 12 hours via open Twitter DMs with fans. The goal of this tour was to begin building a core audience in lesser known markets across the US as well as some main stays (Chicago, Memphis.) In February / March 2018, Phangs will set out on his final House Tour. 16 dates focused on the southeast / east coast. We estimate Phangs' original house tour date had over 600 attendees to the intimate events. There will be a break in dates during the Spring run to perform at SXSW where Phangs is recognized as an Official Artist for this years festival (Phangs also played SXSW in 2017 as an official artist.)
Going into 2018 Phangs has partnered with Orange (a label owned by Risch Group managed songwriting/production team Truitt) to co-write, produce, and release his next EP Happy Season. Orange is digitally distributed by AWAL.
The upcoming release's rollout will feature Phangs co-hosting an iHeartRadio show and premiering his latest single Eyes Off You on Top 40 radio, a billboard on 8th Avenue in Nashville, TN, a large feature in Native Magazine's February Issue, a headlining performance at Native Magazine's release party for said issue, a new merchandise line, and an EP release event February 17 at ROOTED in Nashville. (which at the time of writing is closing in on 50% sold out at a 200 capacity room with 2 weeks to go.)
Phangs' extremely engaging fan base will be traveling from an estimated 14+ different states to attend his EP / Merchandise release event on February 17. With many of these fans expected to arrive during the day, we would like to give them an opportunity to engage with Phangs directly at an intimate event. After vetting offers from different clothing stores, record shops, and coffee houses, we came across the idea of partnering with Warby Parker to host the event. Phangs personally sports the Chamberlain Crystal glasses and has incorporated them into his branding.
February 17, 2018
Warby Parker, Edgehill Location
1207 Villa Pl, Nashville, TN 37212
1:30PM - Fans will begin arriving in the store.
1:45PM - 15 minute load in of Equipment (Microphone with small amplifier, acoustic guitar)
2:00PM - In Store Acoustic Performance by Phangs
2:30PM - Short Reception / Meet and Greet with fans
3:00PM - Phangs / Team vacates the store. The fans will be free to shop or vacate the premises.
The oversized stairs picture below would be the perfect spot for Phangs to sit on the second tier of stairs and be visible to anyone in store.
Phangs / Risch Group LLC can provide any applicable insurance such as Workman's Comp, Liability, etc. Do not hesitate to reach out if this would be needed.